Consumer, Lifestyle and Hospitality SingaporeApply for this job

  • Global Leading Consumer Company
  • Excellent Career Progression
  • Dynamic multinational organisation

The Position

  • Brand Development - Key custodian to drive new product development and existing product improvements of assigned brand portfolio.
  • Drive, co-ordinate and engage appointed agencies and BU Marketing teams (ie. Brand design, brand consultancy, research, bottle/packaging suppliers, etc) where relevant, for new/refreshing of brand IDs, brand positioning/architecture, packaging design and structural packaging development projects and ensure alignment and acceptance for timely rollout into markets.
  • Liaise and engage with BU Marketing team to track brand performance (ie. Sales, market share, MEA spends, SOV, brand health, etc. where appropriate) for assigned brands/categories against budget/agreed plans and ensure that these reports (eg. Monthly Business Reviews, Annual Brand Plans, Adex Report, Nielsen Retail Audits, Brand Health Tracking Reports, etc) are updated in respective Corporate Marketing reference folders.
  • Liaise and engage with BU Marketing team on brand thematic communication development to ensure that these are aligned with brand proposition/positioning.
  • Key custodian to ensure that Packaging Requisition Compliance (PRC) process for ALL new artwork/changes to existing artworks/artwork adaptations by respective BUs are documented correctly, accurately and signed off by Corporate R&D and Corporate Marketing before execution by BU.
  • Key custodian to co-ordinate and engage Corporate Legal and BU on all trademark matters (applications, renewals, intellectual property issues/matters, etc)

The Candidate

  • Bachelor Degree/ Master in Business Administration or any related fields
  • 10 years of experience in FMCG/consumer company
  • Experience in developing and driving brand positioning/architecture, new product innovations as well as strategies to drive category development.
  • Familiar with market research (both qualitative and quantitative) studies to create and design research objectives and brand/product concepts for testing and able to analyse and draw insights from findings to develop appropriate action plans.

Interested candidates can forward their CVs in MS Word format to quoting reference number VT/AUDA-071381/FB.

Reg No R1102000

BeathChapman Pte Ltd

Licence No 16S8112

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Interested candidates should forward their CV to, quoting ref VT/AUDA071381 or call Vivian Tay on +65 6692 0700 for a confidential discussion.